Joseph 
                            Goebbels was born into a strict Catholic, working-class 
                            family from Rheydt in the Rhineland on 29 October 
                            1897. He was educated at a Roman Catholic school and 
                            went on to study history and literature at the University 
                            of Heidelberg under Professor Friedrich Gundolf, a 
                            Jewish literary historian renowned as a Goethe scholar. 
                            Goebbels had been rejected for military service during 
                            World War I because of a crippled foot - the result 
                            of contracting polio as a child. He joined the NSDAP 
                            (Die Nationalsozialistische Deutsche Arbeiterpartei) 
                            in 1922. 
                          
                            
                               
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                          At 
                            first Goebbels's hyperactive imagination found an 
                            outlet in poetry, drama and a bohemian life-style, 
                            but apart from his expressionist novel, Michael: ein 
                            Deutsches Schicksal in Tagebuchblattern (1926), nothing 
                            came of these first literary efforts. It was in the 
                            Nazi Party that Goebbels's sharp, clear-sighted intelligence, 
                            his oratorical gifts and flair for theatrical effects, 
                            his uninhibited opportunism and ideological radicalism 
                            blossomed in the service of an insatiable will-to-power. 
                          Goebbels 
                            founded and edited the Nationalsozialistischen Briefe 
                            (NS Letters) and other publications of the Strasser 
                            brothers, sharing their proletarian anti-capitalist 
                            outlook and call for a radical reevaluation of all 
                            values. His National Bolshevik tendencies found expression 
                            in his evaluation of Soviet Russia (which he regarded 
                            as both nationalist and socialist) as 'Germany's natural 
                            ally against the devilish temptations and corruption 
                            of the West'. 
                             
                            It 
                            was at this time that Goebbels, who had co-authored 
                            the draft programme submitted by the Nazi Left at 
                            the Hanover Conference of 1926, called for the expulsion 
                            of 'petty-bourgeois Adolf Hitler from the National 
                            Socialist Party'. Goebbels's shrewd political instinct 
                            and his opportunism were demonstrated by his switch 
                            to Hitler's side in 1926, which was rewarded by his 
                            appointment in November of the same year as Nazi district 
                            leader for Berlin- Brandenburg. 
                            By 1927 he had already become the most feared demagogue 
                            of the capital city, fully exploiting his deep and 
                            powerful voice, rhetorical fervour and unscrupulous 
                            appeal to primitive instincts. Goebbels knew how to 
                            mobilize the fears of the unemployed masses as the 
                            Great Depression hit Germany, playing on the national 
                            psyche with 'ice-cold calculation'.  
                          
                          Hitler 
                            was deeply impressed by Goebbels's success in turning 
                            the small Berlin section of the Party into a powerful 
                            organization in North Germany and in 1929 appointed 
                            him Reich Propaganda Leader of the NSDAP. Goebbels 
                            found his mission in selling Hitler to the German 
                            public, in projecting himself as his most faithful 
                            shield-bearer and orchestrating a pseudo-religious 
                            cult of the Fuhrer as the saviour of Germany. 
                          He 
                            played a crucial role in bringing Hitler to the centre 
                            of the political stage in the election campaigns of 
                            1932. He was rewarded on 13 March 1933 with the position 
                            of Reich Minister for Public Enlightenment and Propaganda, 
                            which gave him total control of the communications 
                            media - i.e. radio, press, publishing, cinema and 
                            the other arts. 
                          For 
                            five years Goebbels chafed at the leash as the Nazi 
                            regime sought to consolidate itself and win international 
                            recognition. His opportunity came with the Crystal 
                            Night pogrom of 9-10 November 1938, which he orchestrated 
                            after kindling the flame with a rabble-rousing speech 
                            to Party leaders assembled in the Munich Altes Rathaus 
                            (Old Town Hall) for the annual celebration of the 
                            Beer- Hall putsch. Later, Goebbels was one of the 
                            chief secret abettors of the 'Final Solution', personally 
                            supervising the deportation of Jews from Berlin in 
                            1942. 
                          
                          
                          During 
                            World War II relations between Hitler and Goebbels 
                            became more intimate, especially as the war situation 
                            deteriorated and the Minister of Propaganda encouraged 
                            the German people to ever greater efforts. In a famous 
                            speech on 18 February 1943 in the Berlin Sportpalast, 
                            Goebbels created an atmosphere of wild emotion, winning 
                            the agreement of his listeners to mobilization for 
                            total war. As 
                            the war neared its end, Goebbels, the supreme opportunist, 
                            emerged as the Fuhrer's most loyal follower, spending 
                            his last days together with his family, in the Fuhrerbunker 
                            under the Chancellery. Convinced that the Nazis had 
                            finally burnt all their bridges and increasingly fascinated 
                            by the prospect of a final apocalypse, Goebbels's 
                            last words on dismissing his associates were: 'When 
                            we depart, let the earth tremble!' 
                          He 
                            had his six children poisoned with a lethal injection 
                            by an SS doctor and then himself and his wife Magda 
                            shot by an SS orderly on 1 May 1945. He declared not 
                            long before his death: 'We shall go down in history 
                            as the greatest statesmen of all time, or as the greatest 
                            criminals.' 
                          
                             
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                                      Joseph 
                                          Goebbels with wife Magda and three out 
                                          of six kids  | 
                                        | 
                                      Scene 
                                        with  
                                        Magda Goebbels - "Downfall" 
                                        movie (Der Untergang) | 
                                     
                                   
                                    
                                    Daily 
                                    Mail two days after Goebbels' suicide 
                                    ckick the image for 
                                    readable version 
                                    
                                  Some 
                                    of the Goebbels' principles of propaganda: 
                                     
                                    "Propaganda must be planned and executed 
                                    by only one authority." 
                                     
                                    "Credibility alone must determine whether 
                                    propaganda output should be true or false." 
                                     
                                    "Propaganda must label events and people 
                                    with distinctive phrases or slogans. " 
                                     
                                    "Propaganda must facilitate the displacement 
                                    of aggression by specifying the targets for 
                                    hatred. " 
                                     
                                    "Black rather than white propaganda may 
                                    be employed when the latter is less credible 
                                    or produces undesirable effects. " 
                                     
                                    "To be perceived, propaganda must evoke 
                                    the interest of an audience and must be transmitted 
                                    through an attention-getting communications 
                                    medium. " 
                                     
                                    "Propaganda to the home front must create 
                                    an optimum anxiety level" 
                                    
                                  Quotes 
                                    "If 
                                    you tell a lie big enough and keep repeating 
                                    it, people will eventually come to believe 
                                    it." and "The bigger the lie, the 
                                    more it will be believed." are widely 
                                    and incorrectly attributed to Goebbels. It 
                                    is probable that these are the paraphrases 
                                    of the Goebbels' text "Churchill's Lie 
                                    Factory" where he said: "The English 
                                    follow the principle that when one lies, one 
                                    should lie big, and stick to it. They keep 
                                    up their lies, even at the risk of looking 
                                    ridiculous." - Jospeh Goebbels, "Aus 
                                    Churchills Lügenfabrik," 12. january 
                                    1941, Die Zeit ohne Beispiel 
                                 
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